In the 1980’s, Dominoes created a mascot called the Noid (pictured above), a super-villianesque character clad in a red jumpsuit. His goal was to ensure your pizza wasn’t hot or delicious. Today the company that gave us the Noid is in the news over an accessibility lawsuit.
Three years ago a blind customer wanted to order a pizza online, and was unable to do so using screen reading software. This customer filed a claim against Dominoes under the Americans with Disabilities Act. Over the last three years this case made its way to federal court. The federal court decided that customers could bring suits against companies for inaccessible websites and mobile aps. Dominoes appealed the case to the Supreme Court, who decided yesterday not to hear the case, which means the federal court ruling stands. For accessibility rights this is a win. For many large companies this will be a major concern.
However, it shouldn’t be. According to the court documents Dominoes could have made the website accessible for $38,000, their revenue last year was $3.5 billion. It is probable that the legal fees for Dominoes were higher than the $38,000. The lesson for other companies and educational institutions should be, it is cheaper to make content accessible in the long run. A greater lesson is that universally designing websites, videos, and documents is not only in the best interest of the consumer, but of the company. By designing in this way, we can all avoid the Noid of inaccessibility.